Two big names in branding, Nike and iPod, have teamed up to create a sneaker that will actually talk to you as you run. Using a wireless system called Nike+iPod, a miniature iPod located inside the sneakers will inform the runner of their pace, time, distance, and how many calories have been burned. The system, called the Nike+iPod Sports Kit, will cost about $29. Currently, the Air Zoom Moire line of shows are the only ones able to house the unit, but more sneakers will follow. In addition, Apple's iTunes store will feature a Nike Sport Music section that will feature playlists from various athletes, including Lance Armstrong. All of this seems to make sense in theory, but I'm not entirely convinced people are clamoring for this kind of device.Nike and iPod team up for new shoe
Two big names in branding, Nike and iPod, have teamed up to create a sneaker that will actually talk to you as you run. Using a wireless system called Nike+iPod, a miniature iPod located inside the sneakers will inform the runner of their pace, time, distance, and how many calories have been burned. The system, called the Nike+iPod Sports Kit, will cost about $29. Currently, the Air Zoom Moire line of shows are the only ones able to house the unit, but more sneakers will follow. In addition, Apple's iTunes store will feature a Nike Sport Music section that will feature playlists from various athletes, including Lance Armstrong. All of this seems to make sense in theory, but I'm not entirely convinced people are clamoring for this kind of device.Reader Comments
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1. This is one gadget where I do not want to be an early adopter. It'll take a lot of trials by others before I'm convinced that putting electronics into shoes and then pounding on them with my 175 lbs at 6 to 9 miles per hour won't break them. I'll stick with garmin's latest version of a GPS watch, it's quite an improvement over their first monster watch.
Posted at 12:27PM on May 25th 2006 by jmchez