Beginning a bit before and running a bit after the Super Bowl, Yahoo will host
ads for Emerald Nuts. Beginning January 23rd, the ads, created by Goodby, Silverstein & Partners will run in
conjunction with a series of print ads that will promote the Diamond Foods website and a contest that visitors can
enter there. I think it's interesting that this "Super Bowl ad" will actually debut before the Super Bowl. So
if the big game is no longer going to be a vehicle for the introduction of a commercial or campaign where exactly does
the value in an ad buy lie?Emerald Nuts Super Bowl ads on Yahoo
Beginning a bit before and running a bit after the Super Bowl, Yahoo will host
ads for Emerald Nuts. Beginning January 23rd, the ads, created by Goodby, Silverstein & Partners will run in
conjunction with a series of print ads that will promote the Diamond Foods website and a contest that visitors can
enter there. I think it's interesting that this "Super Bowl ad" will actually debut before the Super Bowl. So
if the big game is no longer going to be a vehicle for the introduction of a commercial or campaign where exactly does
the value in an ad buy lie?Reader Comments
(Page 1)2. Here it is only Jan. 12th and you are buzzing/talking about the spot as is everyone else...and the ad isn't even in-game! Hence lies the value of the NotSoSuperBowlSpot and how savvy marketers are playing different media off of one another to get greater buzz, reach, interaction, longevity, and value.
Whoever put it together did a great job in planning...too bad the product doesn't deliver...all that work leading to a crappy product, what a shame.
Posted at 1:48PM on Jan 12th 2006 by Tmoney
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1. the buying price should go down since it is of no real significance now.
Posted at 12:23PM on Jan 12th 2006 by make money on ebay god